Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers g...(展开全部)

What do the most successful investors have in common? David M. Rubenstein, cofounder of one of the world’s largest investment firms, has spent years interviewing the greatest investors in the world to discover the time-tested principles, hard-earned wisdom, and indispensable tools that guide their practice. Rubenstein, who has spent more than three decades in the hypercompetiti...(展开全部)

This book offers a guided introduction to Chinese nonfictional prose and its literary and cultural significance. It features more than one hundred major texts from antiquity through the Qing dynasty that exemplify major genres, styles, and forms of traditional Chinese prose. For each work, the book presents an English translation, the Chinese original, and accessible critical c...(展开全部)

罗伊·彼得·克拉克（Roy Peter Clark），在美国佛罗里达州波因特学院（Poynter）教授写作，培养了包括托马斯·弗兰奇（Thomas French）、戴安娜·萨格（Diana Sugg）等一批普利策奖获奖作家。1977年他被《圣彼得堡时报》（St. Petersburg Press）聘请为美国最早的写作指导之一，与“美国报纸编辑协会”合作一道提升全美报纸的写作水平，被誉为“全美写作指导老师”。他曾入选名人堂，与同行安·兰德斯（Ann Landers）共享殊荣。他曾是美国瓦萨学院（Vassar College）的明星驻校作家，获得了与比利·柯林斯（Billy Collins）、萨尔曼·鲁西迪（Salman Rushdie）等作家同样的头衔。

In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed--from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, e...(展开全部)

Whether it?s software, a cell phone, or a refrigerator, your customer wants?no, expects?your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way us...(展开全部)

Information is endlessly available to us; where shall wisdom be found?" is the crucial question with which renowned literary critic Harold Bloom begins this impassioned book on the pleasures and benefits of reading well. For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when faster and ...(展开全部)

"Information is endlessly available to us; where shall wisdom be found?" is the crucial question with which renowned literary critic Harold Bloom commences this impassioned book on the pleasures and benefits of reading well. For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when fast...(展开全部)

Information is endlessly available to us; where shall wisdom be found?" is the crucial question with which renowned literary critic Harold Bloom begins this impassioned book on the pleasures and benefits of reading well. For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when faster and ...(展开全部)

Some appreciate fine art; others appreciate fine wines. Stanley Fish appreciates fine sentences. The New York Times columnist and world-class professor has long been an aficionado of language. Like a seasoned sportscaster, Fish marvels at the adeptness of finely crafted sentences and breaks them down into digestible morsels, giving readers an instant play-by-play. In this enter...(展开全部)